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Committed to Green

We are committed to ensuring that your waste and discard eyewear, old and soiled lenses do not end up in a landfill. We partner with artisans across the country so see that this waste is repurposed in a way that is not harmful to the environment or your surroundings. The waste collected is donated to them and they make the most of it. These are necessary steps that everyone should take and we constantly working to better our efforts in this space. 

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To understand how we are GREEN you need to know how the industry works. Eyewear is made up of several sub parts and each is built from different materials. Our aim was to find a way to discard the entire unit responsibly without adding any waste to the environment.

Waste is generated from lenses that are made from resin or polycarbonate, frames made from acetate or metal, lens cleaning cloths, cases made from leather, felt or plastic, nose pads made from silicon rubber and so on.  


We have learnt how to upcycle all these different parts now, in our own capacity, by partnering with various upcycling houses, individuals and NGOs. The waste/soiled/used eyewear is handed over to these entities who upcycle the same and use it for their own benefit. 


When you shop with us you now know that your purchase is not only benefitting your eyes but it is also benefitting the environment.  We only hope to strengthen our efforts and make the industry go green in the process. 


Yes, eyewear is a NECESSARY product and it serves several purposes when worn. It is also a FASHIONABLE product and makes a large statement as it is the first accessory that people will notice. But, how many pairs are too many and how often do you need to buy one? 


Discounts encourage fast fashion. They lead you to believe that you are buying something of value but in the process you end up buying so much more than what is needed!


Quality eyewear should last you at least 2 years, factoring pollution and dust. If handled well it will last you much longer! You only need to change your eyeglasses when your prescription changes or when the frame gets worn out. If you need variety for UTILITY, COMFORT OR STYLE , then use 2 or more pairs at a time but ensure that they are off the best quality and make.

Quality eyewear is made responsibly and does not undermine the value of the product, environment or people making it. Before discarding, take a look at the eyepiece, if it can last longer then stretch it till it does and DISCARD it by DROPPING it off at our waste collection bins. If it belongs to someone special then we recommend saving it as a souvenir. Watches and eyeglasses are easy to store and gives you the best and fondest memories of the person that wore it!

We only discount as a gesture of goodwill or when we absolutely can't service a brand or product else our purpose is to sell you clean, responsible and quality eyewear with no compromise on sight at all.

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Click on the link below to know what Fast Fashion is and how it impacts your wallet and the environment!